Freelance Pricing Calculator — Know Your Floor Before You Quote

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Project Type

Your project type sets the recommended Owner Pay % using Profit First defaults. Website = 40%, Brand = 42%, Consulting/Coaching = 50%, Fundraising = 55%, Content Creation = 42%, Creative Project = 40%.

Your Target Price ($)

Subcontractor Cost ($)

Total you'll pay out to any freelancers, vendors, or contractors on this project. Leave at 0 if you're doing everything yourself.

Your Estimated Hours

Your Hourly Value ($/hr)

What you'd pay yourself per hour for this work — your internal rate, not what you charge clients. This is your Owner Pay rate in Profit First terms.

Know before you send the proposal.

Want to go deeper? The full calculator breaks down your profit, owner pay, taxes, and costs — and gives you a clear PASS or FAIL on your price.

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Built on Profit First principles. Enter your project details — the calculator tells you your minimum viable price and flags anything that doesn't add up.

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1 Project Setup & Profit First Targets

Project Name

Project Type

Proposed Price ($)

Profit %

In Profit First, Profit is set aside first — before you pay yourself or cover expenses. This is your business's reward for existing. Common starting point: 5%.

Owner Pay %

The slice of every dollar you pay yourself as the owner. In Profit First, this is your salary allocation — separate from profit. Pre-fills based on project type.

OPEX %

OPEX = Operating Expenses. This is the % reserved for overhead: software, insurance, admin, marketing. In Profit First, it keeps the lights on without eating your profit or pay.

Sub Cap %

The maximum % of your project price that can go to subcontractors. This guardrail keeps you from over-relying on contractors and shrinking your own margin. Typical cap: 35%.

Profit Floor ($)

A hard dollar amount you won't go below in profit on this project — regardless of percentage. Useful for larger projects where % alone feels too vague. Leave at 0 to skip.

2 Subcontractors

Subtotal: $0

3 Direct Project Costs (software, subscriptions, hosting, tools, pass-throughs)

Subtotal: $0

4 Your Time on This Project

Your Hourly Value ($/hr)

Your internal Owner Pay rate — what you'd pay yourself per hour for this type of work. Used to calculate whether your Owner Pay allocation actually covers the time you're putting in.

Total Owner Pay Needed: $0

Summary — Recommended Minimum Price

Recommended Minimum Price

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PASS / FAIL vs Your Proposed Price

Profit

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Owner Pay

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OPEX

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Delivery Costs

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Tax Hold (est. 20% of Owner Pay) —

A conservative set-aside for self-employment taxes. Your actual obligation varies by business structure (S-Corp, LLC, Sole Prop) and location. Use this as a starting point and confirm with your accountant.

Delivery Budget Available —

The portion of your proposed price left over after Profit, Owner Pay, and OPEX allocations — what you have to spend on actual project delivery (subs, tools, time).

Guardrail Checks

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Get a base price
in 60 seconds.

Know your floor.
Price with confidence.