Enter your numbers below to see your minimum before you quote. Free, no signup required.
Your project type sets the recommended Owner Pay % using Profit First defaults. Website = 40%, Brand = 42%, Fundraising = 55%.
Total you'll pay out to any freelancers, vendors, or contractors on this project. Leave at 0 if you're doing everything yourself.
What you'd pay yourself per hour for this work — your internal rate, not what you charge clients. This is your Owner Pay rate in Profit First terms.
In Profit First, Owner Pay is the % of every dollar you set aside to pay yourself a salary. Typical range: 35–55%.
Your Base Price
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Know before you send the proposal.
The full calculator shows your real costs, profit, and owner pay — and tells you exactly whether the deal works.
Live Summary
Enter a price
Recommended Min.—
Your Proposed Price—
Gap—
Delivery Costs—
Profit—
Owner Pay—
OPEX—
Tax Hold—
Guardrails
Know your floor. Price with confidence.
Built on Profit First principles. Enter your project details — the calculator tells you your minimum viable price and flags anything that doesn't add up.
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1 Project Setup & Profit First Targets
In Profit First, Profit is set aside first — before you pay yourself or cover expenses. This is your business's reward for existing. Common starting point: 5%.
The slice of every dollar you pay yourself as the owner. In Profit First, this is your salary allocation — separate from profit. Pre-fills based on project type.
OPEX = Operating Expenses. This is the % reserved for overhead: software, insurance, admin, marketing. In Profit First, it keeps the lights on without eating your profit or pay.
The maximum % of your project price that can go to subcontractors. This guardrail keeps you from over-relying on contractors and shrinking your own margin. Typical cap: 35%.
A hard dollar amount you won't go below in profit on this project — regardless of percentage. Useful for larger projects where % alone feels too vague. Leave at 0 to skip.
⚠️ Your Profit + Owner Pay + OPEX targets exceed 100%. Reduce one or more to leave room for delivery costs.
2 Subcontractors
Subtotal: $0
3 Direct Project Costs (tools, plugins, assets, pass-throughs)
Subtotal: $0
4 Your Time on This Project
Your internal Owner Pay rate — what you'd pay yourself per hour for this type of work. Used to calculate whether your Owner Pay allocation actually covers the time you're putting in.
Total Owner Pay Needed: $0
Summary — Recommended Minimum Price
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Guardrail Checks
Live Summary
Enter a price
Recommended Min.—
Your Proposed Price—
Gap—
Delivery Costs—
Profit—
Owner Pay—
OPEX—
Tax Hold—
Guardrails
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